“Against the background of the spread of the epidemic, the obstruction of export trade and the downturn of the domestic semi steel consumption market, while stabilizing the domestic market share, we focus on increasing foreign trade exports and stabilizing the basic sales market. The export value per month is nearly 13 million US dollars.” Said avazou, the company’s deputy general manager of marketing.

Since this year, Taida tire company has timely determined flexible sales strategies, adjusted the structure and direction according to time and situation, and ensured the reasonable proportion of foreign trade and domestic sales. Take “stabilizing stock and accumulating increment” as the main line, implement measures such as “one household, one policy and one single discussion”, do the top-level design of counter trend breakthrough, and draw a “battle map” to win victory. Guided by the market demand, they continuously optimize the product structure and order arrangement plan through monthly overall planning and weekly negotiation, so as to ensure that production and sales, R & D and sales, functional departments and sales always have one goal, one rhythm and one pace.